Apple to launch new smart home device

Analysts said it’s a sector that’s growing in popularity, so it makes sense Apple is wanting in on the action.

CHARLOTTE, NC — Tech giant Apple is reportedly working on a new lineup of smart home devices in an attempt to get into a sector currently dominated by Amazon and Google.

Bloomberg reported Apple is working on a smart display for home use complete with a magnetic wall mount that could be used to turn lights on and off and control the thermostat. It will reportedly have FaceTime capabilities on it as well.

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Apple already has some smart home capabilities in its current technology like its HomePod speaker and its HomePod mini. However, the HomePod was discontinued after only a year due to disappointing sales. The HomePod mini proved more successful at a much more affordable $99 price point.

If this new display device sounds similar to the iPad, it is because it is different. The iPad already has some smart-home type of features but, according to Bloomberg, this smart display marks a shift for Apple.

The company has not wholeheartedly tapped into the home device market as Google has with its Nest Hub and Amazon with its Echo products. Analysts said it’s a sector that’s growing in popularity, so it makes sense Apple is wanting in on the action.

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The new Apple smart display is not expected to launch before 2024 at the earliest.

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