H&M pulls Justin Bieber merch after he told fans not to buy it

H&M removed all of their Justin Bieber merchandise just two days after the singer blasted the Swedish retailer for using his name and likeness without his “approval.”

Although reps for the brand told E! News that they “followed proper approval procedures,” ultimately they decided to pull the collection “out of respect” for the “Stay” singer.

Bieber told his 270 million social media followers on Monday not to buy the “trash” clothing after the brand printed his photos onto graphic sweatshirts and tote bags. They also allegedly sold a phone case with lyrics from his song “Ghost.”

Justin Bieber told his 270 million followers not to buy the new H&M merch using his name, image and likeness.


Justin Bieber Instagram story.

Justin Bieber told his 270 million followers not to buy the new H&M merch using his name, image and likeness.


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Justin Bieber Instagram story.

Justin Bieber told his 270 million followers not to buy the new H&M merch using his name, image and likeness.


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“You didn’t approve [sic] any of the merch collection that they put up at H&M .. all without my permission and approval,” Bieber wrote atop a blank orange screen on Instagram. “SMH I WOULDN’T BUY IT IF I WERE YOU.”

The Grammy winner continued, “The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DONT BUY IT.”

Bieber later doubled down on his claims in the comments section of a fan page that shared photos of all the H&M merchandise, writing, “When everyone finds out I didn’t approve any of this merch smh 🤦‍♂️.”

Justin Bieber in blue plaid.
Bieber called the “unapproved” clothing “trash.”
Getty Images for dcp

While the 28-year-old has yet to address the brand’s decision to take down the garbs, this isn’t the first time H&M took inspiration from some of his music.

Back in 2020, the company released a collection centered around the singer’s fifth studio album “Changes.”

In fact, one of the sweatshirts featured the cover art from the album while another had a cartoon version of the “Baby” crooner alongside the record’s title.

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